Launch a Martell Cognac Range in Your Market
A new cognac range needs the right balance between recognisable core products and higher-value expressions.
Ortu Wholesale BV supports alcohol importers, regional distributors, drinks retailers and hospitality suppliers introducing or expanding Martell within their commercial portfolio.
Match each expression to the sales channel
The Martell range includes:
- Martell VS
- Martell VSOP
- Martell Noblige
- Martell Cordon Bleu
- Martell XO
- Gift-boxed presentations
- Selected special editions
- Other available Martell expressions
Core expressions suit broader retail and hospitality distribution. Cordon Bleu, XO and gift-boxed products support specialist retail, premium accounts and gifting channels.
Market-entry information
For every selected Martell expression, the commercial proposal identifies:
- Full product name
- Cognac classification
- Age designation where applicable
- Alcohol percentage
- Bottle volume
- Bottle-only or boxed presentation
- Bottles packed per case
- Cases configured per pallet
- Pallet dimensions
- Net and gross pallet weight
- Country of production
- Intended sales market
- Packaging language
- Bottle and outer-case barcodes
- Lot or batch reference
- Minimum order quantity
- Quantity reserved for the quotation
Product references are separated clearly so purchasing teams can compare prices, packaging and order quantities without mixing different expressions.
Build a competitive cognac assortment
Importers can launch with one core Martell expression or combine several products across entry, premium and prestige price levels.
Buyers comparing major cognac houses can also review our Hennessy Cognac wholesale range. A wider brown-spirits assortment can include Johnnie Walker Scotch whisky.
More cognac, whisky, aperitifs, champagne and beer products are available through the Beer, Wine & Spirits wholesale category.
Available paperwork for international transactions is coordinated through our export documentation support. Buyers remain responsible for alcohol licensing, excise clearance, customs requirements and local resale regulations.
Provide the Martell expressions, bottle sizes, planned order volume and destination country. Our team will create a market-entry offer with the available presentations, packing details and commercial prices.
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